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Monday, February 24, 2014

Compare and Contrast Yahoo News Digest and Yahoo News

For those who haven’t heard, an app from Yahoo was released exclusively for iOS devices called “Yahoo News Digest”. Yahoo News Digest is a news app that gives you news whenever you want to access it. However, what stands out from this app is that these news articles are basically summaries that you can read on your phone about the top story of the day. In addition, it has a vibrant color that makes it feel warm when you use the app. While you read the top story headlines, there is a countdown clock on the app that will tell you when the “Morning Digest” or the “Evening Digest” will be released on the app. It is a useful tool because news stories can change throughout the entire day and people who want to be up to date on what is going on can read these digests. The word “digest” is the key word when you use this app because it helps people who use the app easy to understand and user-friendly. This is a stark contrast to the Yahoo News on their main page. Yahoo News, on the other hand will give news on all topics throughout the entire day. In addition, one can access the articles on the web or on a mobile device (which is not exclusive to Apple devices. It can also be used on Android, BlackBerry, and Windows Phone). The similarities between the two news mediums are that they are both owned by Yahoo and will give consumers their “news of the day” story in addition to having every sub-section of the news. The major difference is that Digest uses more pictures to give a visual look while the main page uses more words.
(seen above: an image of Yahoo News Digest on iOS devices)
(example of Yahoo News on a PC)

Sunday, February 9, 2014

What is Digital Marketing?

Quote: "Digital marketing can be defined as the goals of your business, defining your customers, finding them and putting in motion a strategy to connect the two entities."

To read more:What is Digital Marketing?

Not all Social Media Platforms are Equal!

Excerpt: "A post on Pinterest with 68% females might have to have copy written or an image that would appeal to them, but on a site like LinkedIn, the copy would have to be more professional with a business feel and appeal to individuals over 35 years old."

To read more:Not all Social Media Platforms are Equal!

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Wednesday, February 5, 2014

Social Media originated from the Ancient Romans?

According to this article from the Wall Street Journal, the roots of social media dates back to the the period of Ancient Rome. Do you agree with this? To read more on this, click on the link below:

History Retweets: How Ancient Romans Created Social Media

Saturday, February 1, 2014

What is this blog all about?

Hello everyone! So you're wondering what this is all about. The blog "Social Media" was created as part of a class that I'm taking called "Social Media". Primarily, this blog will serve as a page where all of my assignments will be posted as well as news articles related to social media. Anything else will be posted on my other blog, Wrestling With Green Pinstripes.

- Kalind Patel