For those who haven't heard of Weibo, Weibo is a microblogging site that is similar to Facebook and Twitter. It's full name is Sina Weibo, but commonly referred to by the latter. Weibo is based in China and founded in 2011.
The website is primarily in Chinese and does not have an English page (although there are reports of an English Beta version being released). The aspects Weibo has taken from Twitter are the character limits when it comes to posting. Weibo, such as Twitter will allow a 140 character limit posting as long as you use the user name you are talking to as @UserName or #UserName. In many ways the layout is similar to Twitter since it has a pictures on the left suggesting who to follow, posts regarding the top headlines as well as advertisements. On the top right, there is a link that says "Facebook" which will allow you to connect your Facebook account with Weibo.
Overall, Weibo is something that you haven't heard of because it is primarily based in China and does not have an English (or any other language) version of this page.
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