expr:class='"loading" + data:blog.mobileClass'>

Friday, February 20, 2015

WATCHESPN and DIRECTV's relationship is "Best for Business"

In case you have missed it, ESPN and the Disney TV Group have formed a partnership with DIRECTV to have their apps be seen for customers who are subscribers to DIRECTV. That means that consumers can now watch ESPN, Disney Channel, Disney XD, as well as their local ABC affiliate on their iOS, Android, or any other connected device.

This is a move that is considered "best for business". Yes I know that word is cliche, but this applies here. The reason why it's the best move because for so many years, WatchESPN was exclusive to cable providers and DirecTV customers were shut out from the experience. Prior to the announcement, DISH subscribers were added to watch the ESPN apps, but DIRECTV was still left out in the dust.

With the announcement, this will bode well for both parties. For ESPN, the number of apps downloaded will increase significantly. On DIRECTV's side, this can also serve well to customers who use the internet more often than watch television. After all, ESPN claims to be the "Worldwide Leader in Sports" while DIRECTV has the most sports channels out of all providers. Give me a good reason why these two can't get along?

More on the announcement: http://espnmediazone.com/us/press-releases/2015/02/espn-disneyabc-television-group-launch-watch-authenticated-products-directv-customers/

Monday, February 16, 2015

Time to Regroup and Rebrand

Hello everyone! It's been a long time since I posted on this blog. I believe the last time I ever posted anything on this site was back in June. After a long hiatus, I have decided to rebrand this website. That's right, this will no longer be a social media blog. However, that doesn't mean social media won't be talked about. It will just be combined with other topics such as advertising, tv, radio, etc.

Times are changing and it's time to become more professional.

Talk to you soon.

- Kalind