"All I want is a Pepsi"- Marty McFly to the virtual waiters at Cafe 80's from Back to The Future II.
That's what we all wanted, right? A bottle of Pepsi Perfect based on the film mentioned above? Well, that was easier said than done. As you were all aware, Pepsi made an advertisement before 10/21/2015 that Pepsi Perfect will be released in "limited supply". However, what they failed to do was provide clear directions. Outside of the folks that went to New York Comic Con earlier this month, most of us were out of luck.
After promoting the drink, Pepsi failed to give us more details on where to buy it and what time. Only information they provided us was that it would be available on Amazon.com and Walmart.com. It wasn't until later this morning when someone on Twitter told me that it was "out of stock"
When I found out about this, I was in complete shock. I proceeded to let them know about their mistake on twitter.
@pepsi messed up big time by not giving clear directions regarding #PepsiPerfect. One way to fix this? Re-release the product— Kalind Patel (@NYCKNP) October 21, 2015
Due to all of this fiasco, Pepsi is now under bad PR for this and they have no one to blame but themselves. What they should have done was market the product and have it available for more than 6000 supplies. For example, it could be around for the rest of October and early November. Because of how scarce the product was, it was very much in high demand. Another is to assure the people that more supplies will be around due to popular demand.
At the end, Pepsi needs to listen to their fans. In case you don't remember, there was a lot of hype regarding "Pepsi Throwback". When it came out, it was so popular that Pepsi re-released it again for limited time. Eventually, it was so popular that Pepsi Throwback became permanent and eventually became "Pepsi-Cola Made with Real Sugar".
Since the bottle is high in demand, Pepsi must re-release it again and gain back the trust of the paying customers. If they fail to do so, they will lose their loyalists to Coca-Cola and that is not best for business.
I also posted this on Instagram to shed light about this on my #WhatCouldveBeenWednesday photo.
#WhatCouldveBeenWednesday: #PepsiPerfect being marketed the correct way. Before today, #Pepsi announced that they would sell #PepsiPerfect as a limited supply on 10/21/2015 based on #BackToTheFuture Part 2. However, what #Pepsi failed to do was being thorough with directions & how to purchase it. This caused a lot of fans to get confused and angry as to why it was sold out so soon. This is nothing more than a PR disaster. Here's some information to know. On the right hand side is #PepsiCola "Made with Real Sugar". That's what Pepsi Perfect was really about. So instead of shelling out $500 on eBay, save a lot of money and buy yourself Pepsi w/ Real Sugar instead. You'll thank me later. #PRFail #MarketingFail #BackToTheFutureDay #BTTF